Italian football club Juventus have revealed their new third kit for the 2018-19 season, made entirely from recycled plastic recovered from the ocean.
The reigning Serie A champions teamed up with manufacturer Adidas and environmental group Parley for the Ocean to design the innovative new kit, made from 100% recycled polyester. The design features dark grey fabric with bright yellow logos and trim.
The new design was unveiled to the world on Twitter yesterday, accompanied by the slogan ‘From Threat into Thread’:
From threat 🗑⚠️ into thread. 👕♻️
Our new 3rd kit – made from @parleyxxx ocean plastic.
Let’s protect the oceans together. 🌊 https://t.co/WszT6UKKWP@adidasfootball #HereToCreate #ForzaJuve pic.twitter.com/xA5WFjCPVK
— JuventusFC (@juventusfcen) 18 July 2018
Juventus aren’t the only footballing giants taking action against plastic pollution. Manchester United released a similar recycled kit back in May – also designed by Adidas.
“The new Juve third kit has eco-innovation and longevity at its very heart” said Adidas Designer Francesca Venturini on the club’s official website.
“Through our partnership with Parley for the Oceans we’ve been able to create this beautiful jersey made from Ocean Plastic. The dark grey shade with yellow accents makes it the perfect jersey to be worn either on pitch or on the streets.”
According to UNESCO, over 220 million tons of plastic enter the world’s oceans each year. Much of this plastic is eroded down into micro-particles, which are extremely harmful to marine life.
Plastic waste can also collect into concentrated areas known as gyres. There are currently 5 gyres in the world’s oceans – the biggest, known as ‘the Great Pacific Garbage Patch’ is twice the size of Texas!