The Unilever-owned ice cream brand are pressuring the UK government to scrap the obstacles that are preventing more windfarms from being built.
Policy changes and subsidy cuts in recent years have brought onshore windfarm construction to a grinding halt. The ice cream makers, who have a long history of campaigning on environmental issues, are hoping to raise public awareness and force the government into rethinking its renewable energy policies.
They have teamed up with climate change charity 10:10 to launch the ‘Blown Away’ campaign, accompanied by a promotional video:
In a poll conducted by 10:10, three quarters of the British public said that they support onshore wind energy. The charity states that despite this, the government are pulling funding away from wind energy and pushing nuclear and fracking instead.
Cecily Spelling, Campaign Manager at 10:10, said “The UK government made a clear commitment to tackle climate change when it signed the Paris Agreement in December 2015, yet they continue to block support for renewables. Public support for renewables is sky high; almost 75% of the public support onshore wind energy, yet the government is choosing to support fossil fuels over renewables. We need to show that, come rain or shine, the British public won’t stand for this!”
To show their support for the campaign, Ben & Jerry’s have re-branded some of their most popular flavours with wind-themed names, such as “Strawberry Breeze-cake” and “Cherry Gale-cia”. The flavours will be sold at half-price on ‘Windy Wednesdays’.
The company are backing a petition to lift the effective ban on onshore windfarms – you can find more information here.